How To Grow a Massive Audience
How To Grow a Massive Audience... First understand that your message or your offer need to resound with your audience. In business there are two things that make you successful: your skills and your mindset. Ready? Let's Roll!
- Your mind has to completely understand both your audience and yourself
- Your skills have to be evolved to be able to bring a high quality message and product
- Use YOU to close the gap between their current state and their desired state
Let's look at learning to resonate with your audience. First of all the audience simply needs to believe that you or your product will provide the key factors that will bring about the changes that need to take place, that will get them from their current state and help them get to their desired state.
Most people get their message to where it's good enough for them to understand it and relate to it but they still have no idea how to really communicate that message in a way that will help people actually leave their current states. In order to grow a massive audience you have to see everything in 3 very clear phases:
- Their current undesired state
- The key factors for change aka the path (You should have this ready to rock and roll)
- Where they want to be
It is easy to say that most of us are currently in states that we dislike and even hate and are willing to do whatever we have to do in order to change those states. But if the path is not laid out in a crystal clear way that people understand, and if they do not realize that their current situation is actually mend able, then they will not believe you enough to to take action.
Have you ever tried to start a fire without having the proper ingredients to get that fire going? It's miserable, right? Try to light a log without the proper kindling, it can take forever, or without having a dry log or not the proper girth: too thick, too long, etc. can cause an issue with starting your fire.
Get the fire laid out right and lighting it is easy! It will burn and burn and all you have to do is KEEP it lit!! That's where you want your life to evolve to.
People are only listening to certain things, so if you're not speaking the right language or communicating to your audience the right way it is not going to be enough to start a fire in their heart. Although it looks like the easiest thing in the world to put out there, we know that it's not.
Why can't one pastor and his church ever grow over a hundred people in his church while right down the block another guy can get thousands to come to their church? Why can one car dealership only sell a few cars a month and another dealership can move hundreds? People don't care who understands them the most... what they care about the most is that they can get to their desired state.
So now that we know what we need to do, let's dive into how to accomplish this in the quickest and best way possible.
Define How You Perceive The World
You've known this deep down for a long-time but most of us have a hard time confessing that this is really happening. What is happening? Your WORLDVIEW is negatively impacting your ability to communicate a positive message to your audience. There I said it and it's a fact. Your product needs to be absolutely phenomenal and we are going to get into that in a second but guess what else needs to be absolutely phenomenal... YOU!
This is where most people want to tune me out but stick around a second because you might actually learn something that could change your life forever. Your mind can hack your abundance and seriously limit your ability to produce at a high level. Imagine that you are in one of those reality shows and you have to start a fire in order to survive for the next month.
So you gather your ingredients and you have everything but the match or a lighter. It doesn't matter how great and wonderful everything that have gathered will burn once you ignite them. The problem that you're going to have is that you can't start the fire because you don't know how to start a fire without the aid of technology.
That is where many people are because they do not understand how to light themselves on fire and they really don't understand how to ignite the people around them to experience massive change in their hearts or lives. So many people continue to go around in circles day after day, month after month and year after year. We struggle immensely when we don't have to.
Most people are groomed to be gathers. I believe that the current education system actually grooms this mindset and it is so ingrained that it's in our parents and in our grandparents and it was in their parents.
So we will start to try to rearrange our minds around the idea of abundance but it will constantly feel that something or someone is fighting to hold us back. That is absolutely true and if you look deep inside it's not some mystical crazy force at all. It's you and you can be molded and you can succeed if you are doing it correctly.
It's in your textbooks and it's in your cartoons and it can be in the books you read and the culture in your TV.
Your perception of the world has been trained into you for generations, and it's all around you. Most people never break through this. Be careful what you see and what you perceive because it can be constantly giving you the message that you are in turn broadcasting to the world.
So many things we believe without even realizing it, we are walking around with these belief systems (belief matrix) that continue to hamper us and continue to hold us back.
As long as we keep believing these things about ourselves this is the message that we will continue to subconsciously broadcast to the world.
So the question is not what is wrong with the product and/or service but what is going on in my own mind that is not providing the right spark to start this fire? Imagine if you use butane light - it isn't going to take much in order to start to set things on fire. Entire forests have burned down from one small spark.
Have the Mindset of a Winner
High achievers have clarity of vision — they attack their goals and are committed to preparing for “the game.” You have to have a clear vision of the outcomes and the process that it will take to get those outcomes. Why do winners keep winning, like Bill Belechek of the the New England Patriots or Nick Saban at Alabama?
When you look at unstoppable athletes who dominate their sport for years, you have to wonder what kind of mindset do they actually have and what sort of massive action are they taking in order to sustain that. What made Tiger Woods, Tiger, or Michael Jordan, Jordan. Most of these people did not come from any exceptional backgrounds. They were gifted but they were also driven to succeed past the point of normal preparation and hard work.
I've been around a lot of salesrooms and great salespeople and managers. Excellent business people are not groomed in some extraordinary way, not all of them have Ivy League educations or all the right connections but they do have a winning mindset and the winning mindset is essential for starting a fire. If you have it and I mean really have it, then you possess the master key to abundance and success.
You will not have to enlist people to follow you or trick people to sign up for the platform you are developing in life, you won't have to read an article called How To Grow a Massive Audience because when done properly people will automatically come out in droves.
Having the mindset of a champion also requires effective leadership skills. You must develop a mission or purpose that not only drives you, but inspires others as well. Stepping into that winning mindset — for yourself and for your team — is a must. So if you have a few minutes join me at my How to Grow Your Platform and Explode Your Business Training… click here to join me at my next free training.
Replace Your Worry and Fears With Positive Energy and Belief
We all have them and we all have them every single day. It felt incredibly good to write that last sentence, I have been building up to that all day long. You're not weird or abnormal because you are bombarded by fear, indecision, self-doubt, worry and a host of other negative feelings when you are trying to accomplish your dreams. You are normal and all that emotion that you feel is normal to a lot of people.
- Learn to leave those emotions and move into emotions that work for you and bring about the personal maturity that will grow you a massive audience. It's not easy switching out the negative emotions that are haunting you and tormenting you with new ones but that is exactly what you are going to have to learn to do.
We can keep working till we are blue and numb but if people get a whiff of that they sense it and retreat the opposite direction. Failure has a scent and if you're putting it out people will run and not come. If you smell like abundance you will not be able to keep them away. It's an amazing thing.
HOW DO I DO THAT? Positive Energy and Belief will only come when you start to build the right strategy and path between you and your desired dream.
You can have 100 different products and ideas but you don't need a hundred different products and ideas. You need one!!! If you've got one then you can be an expert on that one thing. You can bring all your energy to that one thing and the belief you have in one thing will tilt the scales far faster in your favor than trying to bring people a hundred things and telling them to pick one.
1.) Build a Brand Around Your Personality
Quit trying to be someone else and focus on the greatest version of yourself. What are some things about you that you really know and appreciate. Build it around your gifts and personality traits that reflect what you love. Take the negative way you view yourself and change it and if you cannot, then learn to live it.
If you're weird then be OK with your weirdness; if you're goofy then be goofy. I'm personally a very fit person and do you know that people use to tell me that I was too big. So I took my fitness a different direction and leaned out and there were a bunch of people who started asking me what was wrong with me and why was I losing weight.
I finally accepted the fact that I could not please everybody and that this is my body and I am going to quit trying to please everybody else.
We do it with everything. Warren Buffet is one of the most financially secure people on the planet and feels no need to live in any other house than the one that he bought for himself 40 years ago
2.) Evolve Into that Person
Most people look at successful people and they honestly think that they cannot become that person: I don't have that personality or his or her gift of gab or their looks, or their time. Or, they are single they flirt their way into success. The list goes on and on for people with a victim mentality, it's easier to continue to be victims and never become successful.
We don't realize that is the 'negative us' that is not willing to BECOME successful by giving up these negative assumptions about others and about ourselves.
Go back and look at #1, and realize that you're not even the best version of yourself yet. You're looking at people who have become very good at becoming themselves, whatever that is. Even if that person is the company flirt, well that worked for them, but there are thousands of people out there who are not that way yet they crush it every single day on their own terms.
Be willing to start to grow into the awesome speaker, marketer, salesman, teacher, or pastor that you are, that you are capable of becoming, because that person is also not terrified of massive action. That version of you is so supremely confident and capable that nothing is impossible for you. You are becoming this person so lose yourself in the becoming of this person.
Let go of the stress and worry and pain that is associated with the old you and embrace everything about the new journey of the you that you are becoming. Enjoy the ride like never before, enjoy the growth programs and trainings instead of hating the fact that you have to do this or do that.
When your purpose or meaning is directly related to your message and platform everything begins to fall into place.
3.) Let the NEW You Build Your Message and Platform
The old you cannot build your message because it needs your message, if that makes any sense. If you allow the old self to put together the new message it will not work. Remember when Jesus taught that you cannot put NEW wine into OLD wine skins. Your old wine skin was simply what it took to get you where you are and now you have to embrace a new worldview and a new life and new circumstances and a new message.
It's why great authors are putting out new books and great directors are still directing great movies. Can you imagine if Steven Spielberg said that ET was his masterpiece and never directed again? Or what if he didn't take the time to embrace all the nuances of modern technology and allow them to impact his films.
As he evolves as a man and a director it directly impacts the product that he is putting out there for his audience. You are evolving into the person you've always dreamed of being and so is your message and your platform. Your message should reflect your growth and the fact that you have not been content to play small nor mediocre. That is the mark of a champion.
4.)Build a Tribe
Let the NEW you put together the strategies that help people and the new you be the person that connects and loves people. Get excited about the content that the NEW you can put together and see the content that the old you used to put out.
I cannot emphasize that last point enough, go ahead and read those last words again. If you have read this far into this blog then you are starting to understand that the power to grow a massive audience is in you. Your belief matrix is changing.
Once you have started creating high quality content on a consistent basis, the next step is to use that content as a springboard to build a massive tribe
Now you can comfortably get back to growing and learning instead of thinking you know it all. The minute you step back into the role of a true student it is only a matter of time before you become a master.
This is a process that you cannot rush through because it based on universal law. The tribe comes out of the growth that you are experiencing or not experiencing.
One of the most important mindset shifts for creating that tribe mentality among your followers comes from the great Seth Godin, who stated, "People like us do things like this."
If you can cultivate a sense of commonality among your followers and be seen as the leader of their "tribe" they will start to promote your content for you.
This is far better than any sort of paid advertising you could do on your own, and, it's free. Your growth will become natural and not forced and after a while you will discover that you have more growth than you ever thought possible.
I am currently offering a free training that goes into more detail and showing people how to do all of this effectively. Getting massive value into the market is only going to end one way… successfully! So if you have a few minutes join me at my How to Grow Your Platform and Explode Your Business Training… click here to join me at my next free training.